Local SEO is an incredibly important part of your SEO strategy, especially if you are having a start-up or small and mid-sized company that relies on the business of local customers.
According to the latest marketing trends of 2019, 46% of all searches on Google are finding local information. That’s why if you have a local business and are still not used in your online marketing plan, you’re getting away so many potential customers who are mostly searching for products or services in your area.
How do Local Searches mostly look alike?
Most of the local search queries include not only information about "what" the website visitor is looking for (such as keywords, a business niche, or consumer & product name) but also "where" info, like city name, street address, postal code, or geographic coordinates like latitude and longitude.
Local SEO’s strongly takes into consideration all search terms combination based on these things, such as
These queries take place on Google and other search engines where Google alone constitutes the major share in terms of usage in the search engine market. It couldn’t be better to say Google is used by most people to search for local businesses.
Local SEO Stats – that show why Local SEO is essential for your Business?
Benefits of Implementing Local SEO
Local SEO Tools:
Here we list the best local SEO tools for you to decide what would be the Best for your business as per your need and budget.
Moz Local, developed by Moz, is one of the most popular local SEO tools on the list because of the trust and authority the company has built around search in the last decade.
It helps you optimize the local visibility of your business and avails that your business profile listings are up to the mark, consistent, and visible across the internet.
Apart from these things, Moz Local ensures to submit accurate location info of your business to all the major data providers and online business directories. Ultimately avails to avoid duplicate business listings and lets you simply update your business listing anytime.
3. SEMrush – Listing Management Tool
Semrush’s Listing Management tool was developed in association with Yext, a digital platform to manage your listings, reviews, and local pages.
SEMrush’s tool uses the Yext resource Network to push data across all the directories and intelligent services, including Google, Yelp, Facebook, Amazon, Bing, Alexa, Google Maps, Apple Maps, Trip Advisor, Yahoo, and many more.
4. White Spark
White Spark started by Darren Shaw in 2005 , and is now a full-fledge Local SEO Agency. WS provides tools and services to help businesses and agencies with search engine marketing. From creating citations, to getting reviews, to tracking your ranking positions, to creating quality backlinks, Whitespark helps you be visible up, make customers, and manage your local search strategies.
You can access Whitespark’s free local SEO tools such as Google Review Link Generator, Review Handout Generator, and Offline Conversion Tracker.
For more detail pricing you can get in touch with their team on contact page.
White Spark’s local SEO pricing start from $100 per location for up to 5 industry perlocal sites.
Synup is a local SEO tool that allows you to view how your business is doing on the popular search engines, local directories, and review sites. Synup’s technology suite having its user base over 55000 that leverage to improve their local businesses.
Navad's is local listings management tool for media agencies and enterprise brands who require their business listing to be improved for search engines.
From the last decade in the location marketing domain, Navad's has gained a strategic client base with all the map development companies, including Google, Apple, HERE, and TomTom. Navad's is currently having a presence of over 500 companies and has listed over 600K business listing.
Navad's features include:
GeoRanker is collection of multiple Local SEO tools that helps you to search local business citation as well as track your local search rankings.
GeoRanker can be used for free with certain usage restrictions. If you’re handling or targeting a lot of locations and keywords, you’ll require to upgrade to one of their paid plans which start from $99/month.
The above Local SEO tools help you optimize your business website for local searches and make sure that you stand out or stay in your local competition.
While these SEO tools are good for boosting your local search rankings, you’ll require to use them along with other keyword research and link-building tools to make sure that the overall SEO need of your site is met. If you need further detailed information then you can visit each of them on their official websites.