Local SEO is an incredibly important part of your SEO strategy, especially if you are having a start-up or small and mid-sized company that relies on the business of local customers.
According to the latest marketing trends of 2019, 46% of all searches on Google are finding local information. That’s why if you have a local business and are still not used in your online marketing plan, you’re getting away so many potential customers who are mostly searching for products or services in your area.
How do Local Searches mostly look alike?
Most of the local search queries include not only information about "what" the website visitor is looking for (such as keywords, a business niche, or consumer & product name) but also "where" info, like city name, street address, postal code, or geographic coordinates like latitude and longitude.
Local SEO’s strongly takes into consideration all search terms combination based on these things, such as
- Bar near me
- Restaurant near me
- Gym near me
These queries take place on Google and other search engines where Google alone constitutes the major share in terms of usage in the search engine market. It couldn’t be better to say Google is used by most people to search for local businesses.
Local SEO Stats – that show why Local SEO is essential for your Business?
- 97% of users have searched online for finding to find a local business.
- 78% of local searches on mobile will turns in an offline purchase.
- 62% of customers will pay no attention to a business if they can’t see them online.
- 86% of consumers use Google Maps to search any local business.
- 29% of people search for local businesses minimum once a week.
- “Near me” mobile searches grew increased by 136% from the last couple of years.
- 24.4% of all clicks go to the top result of local business searches.
Source: https://www.safaridigital.com.au/blog/local-seo-statistics/
Benefits of Implementing Local SEO
- It helps you to get into the top organic results and improve your chances of being found. Thus, improved online visibility.
- Keeps your business on the current digital competitive horizon.
- It makes a way to build business Trust and Authority.
- More relevant target customers.
- Increase business reputation, brand trust, and website traffic.
- Visibility of your business in Google map searches.
- An increase in relevant traffic leads to a boost in leads & sales.
Local SEO Tools:
Here we list the best local SEO tools for you to decide what would be the Best for your business as per your need and budget.
Moz Local, developed by Moz, is one of the most popular local SEO tools on the list because of the trust and authority the company has built around search in the last decade.
It helps you optimize the local visibility of your business and avails that your business profile listings are up to the mark, consistent, and visible across the internet.
Apart from these things, Moz Local ensures to submit accurate location info of your business to all the major data providers and online business directories. Ultimately avails to avoid duplicate business listings and lets you simply update your business listing anytime.
Features:
- Optimize, Track and manage your online list and helps you to know key insights into their health and performance.
- Moz Local locates your business listing data in real-time to the important directories and data aggregators.
- Synchronize your business listing information & profile in Google My Business and also helps to claim it.
- Avails you to update the business profile info or data and synchronize automatically across all search engines.
- Gives you the dynamic and latest analytics on metrics such as average score, listing reach, and listing accuracy in the form of sharable reports.
- It helps you to monitor the latest review and ratings of your business on the most popular sites.
- Provide review management to respond to Google reviews directly.
- It comes under-pricing of $99/year to $249/year per listing as per the customized packages.
- Founded by Myles Anderson in 2009, Bright Local is a reporting tool for Local SEO. Their local SEO is mostly used by Agencies & Businesses across the Globe and now as amongst the top Local SEO tools.
Features:
- Audit and analyse your business citations across huge numbers of multiple websites
- Detail Tracking & Auditing of any Google My Business (GMB).
- User-Friendly reporting system with a customizable dashboard.
- Search Rankings tracking with hundreds of keywords across different search engines.
- Manual support from Bright Local’s team includes fixes and builds citations on numerous websites.
- Monitor online reviews across 19 + sites including Facebook, GMB, Yelp, Trip advisor, and Foursquare.
- SEO reports generation through easy-to-read format.
3. SEMrush – Listing Management Tool
Semrush’s Listing Management tool was developed in association with Yext, a digital platform to manage your listings, reviews, and local pages.
SEMrush’s tool uses the Yext resource Network to push data across all the directories and intelligent services, including Google, Yelp, Facebook, Amazon, Bing, Alexa, Google Maps, Apple Maps, Trip Advisor, Yahoo, and many more.
- SEMrush Listing management provides a single centralized dashboard.
- Avail you to update your business information once and publish it anywhere where most searches take place.
- You can check any business listing by simply typing the name on search bar provided.
- Provide easy-to-check listing by just typing in the search bar and click to go.
- Paid subscription of SEMrush starts from $20 per location in a month.
- Premium tool is available for SEMrush users in five countries as of now — US, UK, Australia, Germany, and France.
4. White Spark
White Spark started by Darren Shaw in 2005 , and is now a full-fledge Local SEO Agency. WS provides tools and services to help businesses and agencies with search engine marketing. From creating citations, to getting reviews, to tracking your ranking positions, to creating quality backlinks, Whitespark helps you be visible up, make customers, and manage your local search strategies.
Features:
- It helps you find all the citation opportunities you needed for your online business.
- You can monitor your local and organic search performance through the metrics provided.
- Allows you to review your business profile on popular websites & online directories.
- Helps you to know more link-building opportunities or link to more websites through automation system of link prospector.
You can access Whitespark’s free local SEO tools such as Google Review Link Generator, Review Handout Generator, and Offline Conversion Tracker.
For more detail pricing you can get in touch with their team on contact page.
White Spark’s local SEO pricing start from $100 per location for up to 5 industry perlocal sites.
5. SynUp
Synup is a local SEO tool that allows you to view how your business is doing on the popular search engines, local directories, and review sites. Synup’s technology suite having its user base over 55000 that leverage to improve their local businesses.
Features:
- Synup’s location management helps you manage your business location easily.
- Catch & Track tons of data inconsistencies from 200+ local search engines and directories.
- Allows you to manage niche-specific sites and industry.
- Allows you to get instant notifications when customers leave a review on the social platform
- Integrated workflow allows you to respond back to review from within the tool.
- Analytics allow you to automatically track web rankings and traffic.
6. Navad's
Navad's is local listings management tool for media agencies and enterprise brands who require their business listing to be improved for search engines.
From the last decade in the location marketing domain, Navad's has gained a strategic client base with all the map development companies, including Google, Apple, HERE, and TomTom. Navad's is currently having a presence of over 500 companies and has listed over 600K business listing.
Navad's features include:
- Navad's GMB Management helps you update your business listing fast and easily.
- It removes bad business listings across the web to ensure the accuracy of local listing data which is present at the moment of search.
- You can optimize the location data and also prevent errors from occurring in how your business is listed and syndicated across the internet.
- Provides a powerful platform that ensures your listings are claimed, verified, and optimized for local search. And that eventually helps rank high in the map search results.
7. GeoRanker
GeoRanker is collection of multiple Local SEO tools that helps you to search local business citation as well as track your local search rankings.
Features:
- GeoRanker creates citations for your business on the top best websites & online directories based on your business category.
- You can check and track the website ranking and figure out the exact positions in the real-time targeted locations in cities or countries.
- More like Google’s keyword planner, this tool helps with the tracking of the number of times a keyword or phrase appears compared to the total number of keywords on a web.
GeoRanker can be used for free with certain usage restrictions. If you’re handling or targeting a lot of locations and keywords, you’ll require to upgrade to one of their paid plans which start from $99/month.
Conclusion:
The above Local SEO tools help you optimize your business website for local searches and make sure that you stand out or stay in your local competition.
While these SEO tools are good for boosting your local search rankings, you’ll require to use them along with other keyword research and link-building tools to make sure that the overall SEO need of your site is met. If you need further detailed information then you can visit each of them on their official websites.